Privacy Policy

Effective Date: 28 May 2025
Last Updated: 28 May 2025

FuturFire™ (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your information when you use our website, subscribe to our updates, or engage with our content.

1. What We Collect

We may collect the following types of personal data:

  • Name and email address (e.g. for newsletter subscriptions)
  • Location and browser/device data (via analytics tools)
  • Voluntary information you submit (e.g. contact forms, collaboration enquiries)IP address and usage behaviour (collected via cookies or third-party tools)

We do not collect sensitive personal data unless explicitly provided with consent.

2. How We Use Your Information

We use your information to:

  • Send weekly editorial emails or updates
  • Improve our content and user experience
  • Respond to questions or collaboration requests
  • Detect and prevent misuse or abuse of our platform
  • Monitor website performance (via tools like Google Analytics)

3. Cookies

Our site uses cookies and similar technologies to:

  • Track visitor behaviour for analytics
  • Improve content relevance
  • Save your preferences (where applicable)

You can disable cookies via your browser settings. However, some features of the site may not function properly as a result.

4. Third-Party Services

We may use trusted third-party tools (such as Webflow, Google Analytics, Mailchimp, Memberstack or ConvertKit) to support website functionality, email delivery, and analytics.These providers are GDPR-compliant and only access data to the extent necessary to perform services on our behalf.

5. Your Rights

Under the UK GDPR or EU GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request corrections or deletions
  • Withdraw consent or unsubscribe at any time
  • Lodge a complaint with your local data protection authority

6. Data Retention

We retain personal data only as long as needed to fulfil the purpose for which it was collected, or to comply with applicable legal obligations.

7. Security

We follow industry-standard practices to protect your information from unauthorised access, alteration, disclosure, or destruction.However, no online system is 100% secure. By using this site, you acknowledge and accept this risk.

8. Contact Us

For privacy-related questions, data access requests, or removal inquiries, please contact:

9. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Effective Date” above. Continued use of the site means you accept any revised terms.